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Raise Money Without a Bank Or a VC, Through The Crowd!
For many startups and growing companies, gaining marketing exposure�and raising external funding from investors�are #1 and #2 on their priority list. But, until recently, they were always separate activities - first you would raise the money, and then you would spend it on marketing.
The advent of equity crowdfunding means these two critical tasks can be done at the same time. This is a game-changer.
Equity Crowdfunding - A Hybrid of Venture Capital and Kickstarter.
Unlike venture capital, the company founders get to set their own offer terms, retain their company culture, and bring on dozens, or even hundreds of shareholders rather than just a tiny handful - and gain all the promotional benefits that come with this.
And unlike the crowdfunding offered by sites like Kickstarter and Indiegogo, equity crowdfunding allows a company to offer shares in itself, instead of a pre-ordered product. This means equity crowdfunding can be used by far more types of businesses, and typically attracts a lot more money. Companies regularly raise hundreds of thousands, or even millions of dollars through equity crowdfunding.
This Book Will Show You How!
Equity crowdfunding offers amazing potential for startups and growing companies, but it is also a very steep learning curve. Many companies begin with no real idea of how to choose a platform, how to craft their pitch, or what they should be doing to drive people to their offer page and invest.
In this step-by-step guide, you will learn:
• The forces which have brought equity crowdfunding to where it is today
• How to tell whether equity crowdfunding will be a good fit for your company
• The biggest mistakes that can kill an offer before it has even begun
• How to build critical momentum - one company raised ��1 million in 96 seconds!
• How to construct a marketing plan to get people literally counting down to your launch
• How to salvage an offer which is "stuck", and re-ignite the momentum
• What past campaigns wished they had known before they had started
• The incredible impact equity crowdfunding can have on your business and profile
The World's First Comprehensive Resource
Featuring the very best strategies from 20 real companies�who have used equity crowdfunding to raise millions of dollars, euros and pounds. And the expert advice from 12 market-leading platforms�at the forefront of the equity crowdfunding revolution.
This book is truly global in scope, featuring contributions from �the United Kingdom, the United States, France, the Netherlands, Germany, Sweden, Finland, Estonia, Canada, the Middle East, Australia and New Zealand.
This is THE complete guide, with no prior knowledge assumed, and will teach you equity crowdfunding from the ground up.
- Sales Rank: #514347 in Books
- Published on: 2016-10-20
- Original language: English
- Dimensions: 9.00" h x .50" w x 6.00" l,
- Binding: Paperback
- 220 pages
About the Author
Nathan Rose is a dedicated and focused finance professional with a strong interest in early stage ventures, alternative finance and technology trends. Nathan has appeared at crowdfunding conferences around the globe, including in Toronto, Amsterdam, London and Paris. He has spent time as an Expert In Residence at CrowdfundingHub, the European Expertise Centre for Alternative Finance and Community Finance. Nathan is also a regular contributor for Crowdfund Insider, the world's most prominent crowdfunding news site. He is the Director of Assemble Advisory, a leading agency which helps entrepreneurs with their equity crowdfunding campaigns through one-on-one coaching, keynote speeches, workshops and online courses. Website: www.assembleadvisory.com
Most helpful customer reviews
3 of 3 people found the following review helpful.
Beyond Kickstarter to Crowdfunding your company - a comprehensive How To guide
By Michael Smith
We have all see Kickstarter and similar product reward crowd funding platforms spout up. The next step is direct crowd investment in companies - crowdfunding for equity or debt.
The allure of fast equity raising without the high costs, delays and hassles of investment banking gatekeepers is powerful. But how to do it? What are the best platforms? What are the disastrous mistakes to avoid?
This book answers all that and more.
I like that it is written by a former investment banker who has become and expert advisor and speaker on crowdfunding. And that the author includes examples, case studies, and actual fund raiser quotes from around the world, not just one country.
Crowdfunding is an alternative to traditional IPO, angel investors, and VCs
Chapter topics include:
* Background - Understand the equity crowdfunding phenomenon
* Is it for your company?
* How to choose the best crowdfunding platform
* Craft your pitch
* Develop your marketing plan
* Execute on your plan during the days their offer is live
* What you must do next?
Downloadable resources and templates add extra value to the book.
If you are considering crowdfunding your start-up, are involved in the regulation of investments in your country, write about investing or are just curious to understand this next funding phenomenon then this book is recommended.
2 of 2 people found the following review helpful.
Haven't Seen a Better Book About Crowdfunding Out There, to Date
By chrispreynolds
I have led two successful crowdfunding campaigns before I got behind-the-mind of Nathan Rose. Rose really nails down the topic of crowdfunding. This is a new movement for business in today's world and in many ways revolutionizing thought around traditional business. The author really digs into the possibilities that can take a business to another level. I really appreciate how he has done the research to cover all areas of crowdfunding.
What is also incredible about crowdfunding today, is it lets investors become a part of the project/business in ways that weren't possible in the past. Investors can see the project grow with ease and investors can feel like they are apart of something unique. Rose really understands this. He understands the importance of this movement and where it is heading. He understands that with the internet and globalization this is a huge change for business and he has become the go-to-expert for equity crowdfunding in today's world.
I also enjoyed how Rose used specific examples of crowdfunding campaigns. This helps readers to actually see how people are using this as a viable method for attracting investors today.
2 of 2 people found the following review helpful.
The only book you need when raising capital
By Amazon Customer
If you're looking to raise capital, then this book is a one stop shop on how to do it. Nathan Rose knows what he is talking about. He elucidates a pathway through the minefield that is raising capital, while keeping the reader engaged. It's a book with global reach, giving examples from the United Kingdom, the Netherlands, and little New Zealand. As a Co-Founder of a start-up that has raised successful capital from angles, VCs, and more recently an IB, I wish I had been able to access this book earlier. Mr Rose's traditional capital markets background combined with his entrepreneurial endeavours and charisma make this a book that's not only helpful, but you won't be able to put it down. A must read for every start up looking to raise capital.
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